Sustainability Commitment
Building a responsible supply chain that benefits farmers, consumers, and the environment for generations to come.
From Farm to Fork Transparency
We believe sustainability starts with transparency. Every step of our supply chain—from the specific farm plot in Kenya to your customers in Northern Europe—is tracked, documented, and verified. This isn't just about compliance; it's about accountability and trust.
Sustainable Farming
Working with certified farms that prioritize soil health, water conservation, and biodiversity. Our agricultural specialist Rock ensures every farm maintains optimal environmental standards.
100% of our partner farms use sustainable practices
Water & Soil Management
Advanced water sanitation systems and soil quality monitoring ensure long-term land productivity while minimizing environmental impact. Precision irrigation reduces water waste by up to 40%.
40% reduction in water usage vs. traditional methods
Smallholder Support
We provide fair wages, training, and resources to over 100 smallholder farmers. Our partnership model ensures farmers receive equitable compensation and have access to modern agricultural techniques.
Supporting 100+ smallholder farming families
Cold-Chain Excellence
Optimized reefer container logistics from Mombasa to Aarhus minimize spoilage and energy consumption. Our route planning reduces transit time and maintains perfect temperature control.
<2% spoilage rate through optimized logistics
Complete Traceability
Every fruit can be traced from specific farm plots to end consumers. Our digital system tracks harvest dates, quality checks, transport conditions, and arrival times for full transparency.
Farm-to-fork tracking for every shipment
Carbon Footprint Reduction
Consolidated shipping, route optimization, and efficient cold storage reduce our carbon footprint. We continuously invest in greener logistics solutions and offset remaining emissions.
25% carbon reduction target by 2027
Traceability System
Our digital traceability system provides complete visibility into every shipment. From the moment fruit is harvested, we track:
- ✔Specific farm location and plot identification
- ✔Harvest date, quality grade, and packing details
- ✔Cold-chain temperature logs throughout transport
- ✔Certification documentation and compliance records
- ✔Arrival dates and final distribution destinations
Future enhancement: QR code scanning for consumers to view complete journey of their fruit.
Our Certifications
Meeting and exceeding international standards for quality, safety, and social responsibility
GlobalG.A.P.
Ensures good agricultural practices, food safety, worker welfare, and environmental protection
HACCP
Hazard Analysis Critical Control Points for food safety throughout the supply chain
SMETA/GRASP
Social compliance and responsible agricultural practices protecting workers and communities
Optimized Logistics
Our logistics route from Mombasa through Rotterdam/Hamburg to Aarhus cold storage is carefully designed to minimize environmental impact while ensuring fruit quality:
- ✔Consolidated reefer containers maximize load efficiency
- ✔Temperature-controlled transport maintains 2-8°C throughout
- ✔Route optimization reduces transit time and fuel consumption
- ✔Aarhus cold storage ensures quality preservation until distribution
- ✔Less than 2% spoilage rate thanks to careful handling
Working Toward a Better Future
We're on a journey toward Organic (EU) and FairTrade certifications, further solidifying our commitment to environmental stewardship and social responsibility.
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